This section is a true “about us” section, at the expense of seeming narcissistic. Many of our customers have become our family friends and check this section at times. So, I try to update it for them every now and then.

At the end of the day, we are people from humble beginning who have happened to be lucky enough to have met lots of very nice people, many via SORAsound.


My wife, Nami, graduated from Tokyo National University of Fine Art – Department of Vocal Music, Japan’s premier arts and music school. Although classically trained as a soprano, Nami’s singing portfolio ranges from very soft angelic to opera, jazz, rock and pure nuts.

In Denmark, her band OPERA followed the queen’s speech during the Arhis Festival 1995. In 2002, she had a solo recital at Japan’s esteemed Suntory Hall.

Here is what some credible people say about Nami’s music:

Daniel Charles: “…contains precisely the exaggerated declamation, the quaver, the feminine shrill… all this and more… Nami’s genius to be able to measure with such extreme precision and refinement every vocal effect used.”

Nice-Matin [of France]: “…two leather-wearing Japanese in a performance that would have blown away the entire zenith.”

Mainichi Shinbun [a major Japanese newspaper]: “…a pleasant sensation… broke all preconceived notions… border-less… their costume, acting like wind-up dolls out of fellini’s world.”

Music World [of Canada]: “…an exercise in vocal madness that has Tokyo nammy cackle, quacka and honk as if convinced that such was humankind’s ultimate aim.”

Mehran: “It is really good. SORA must be better…”

*** She is on over 20 CDs, a few of them on Epic Sony. Below you see description of some of the CDs.


mehran masoud as kids BI was born long before you in a small town in Iran. Growing up, I always felt different. In a good way, of course.

At age 13, my parents sent me to a boarding school in Tehran, called Alborz. Like all “Alborzis,” I remain proud of my education then. Needless to say, I will never send SORA to a boarding school, even if he continues not to kiss and hug me as much as I want him to.

When I finished my high school at age 17, I was awarded a full scholarship to study international relations at L’institut universitaire de hautes etudes internationales in Geneva, Switzerland.

On my flight to Geneva, I knew I was leaving Iran for good ….

So what happens when you send a young, (girl) deprived Iranian boy from humble beginnings to Geneva? He goes boogying. I discovered a great disco, called club 58 and became their youngest honorary member. Serious. I normally was one of the first to arrive there on Friday and Saturday nights, in my pretty bell bottom suit pants. I danced all night to many songs, of course including the Village People and soundtrack of Saturday Night Fever. I was always a few steps behind the rhythm. Nonetheless, I had a lot of fun. Think of it as your vta being off a bit; you could still enjoy your music.

Two years later, in 1979, I left Geneva to go to Denton, Texas (University of North Texas). Not exactly the cultural mecca of America then (or now), and certainly not the best place for an Iranian champ to live then. But Denton had a great subculture and a great music scene. After a while, I fit right in.

I did most my schooling in America and have the following degrees:

  • M.B.A. (emphasis on organizations and strategy)
  • M.A. international management
  • M.S. computer science (emphasis artificial intelligence)
  • B.S. computer science
  • B.A. French

Since childhood, I have loved cultures and enjoyed people from the yonder, accents and their food. I speak a few languages and have lived and/or worked in over 20 countries. While living in Tokyo, I became seriously involved in analog audio as a hobbyist.

I started SORAsound in may 2003 based on a request from Hisayoshi Nakatsuka of ZYX, Inc. to distribute his ZYX cartridges in North America. SORAsound gave me the opportunity to put in practice some of my management consulting experience. But more importantly, SORAsound addressed two significant needs in my life: the love of meeting new and interesting people like you; and sharing the joys life can bring us, including music.


Astro is our second gorgeous son. He is a Pomsky. SORA named his little brother, Astro.

They told us Astro would be 12 to 15 pounds. Like me, he is 40 lbs overweight.


We love our customers. SORAsound prides itself on have the BEST customer service. Many of our customers have become friends. This is the main reason we enjoy SORAsound so much. To avoid misunderstandings, please be kind and read our policy as outlined below. Any transaction with SORAsound assumes you have read and accepted the following:

  • EVERYTHING HERE IS SUBJECT TO CHANGE. This includes prices, specifications, policies, etc. Please do not assume anything. Ask questions before you make a purchase.
  • Generous upgrade allowance.
  • No refunds, returns or exchanges for any reason.
  • Your warranty is the direct manufacturer’s warranty (i.e. not SORAsound) and not tranferable. In case of a problem, it is the manufacturer (not SORAsound) who decides whether the issue in question is covered under warranty.
  • Once an item reaches you, it is covered by the above warranty, if applicable.
  • SORAsound bears no responsibility for the use or misuse of the items purchased.
  • In some markets the product(s) we distribute are represented by a dealer. if so, we will be happy to introduce you to them for a demonstration of our product(s) and best service to you.
  • SORAsound reserves the right to refuse the business to anyone or any entity as it sees appropriate.

Visiting our home. We are a by invitation only audio salon and gallery if you will! We are happy to welcome you to our home to visit our showrooms, have a good cup of tea or coffee, or a glass of fine armagnac. We treat you as our guest and give you the privacy and respect you deserve. You will listen to music in a no pressure environment.

Our only requests: please give us your full information when you want to visit; do your homework before coming over; be in a serious stage of purchasing and not just curious; have a solid idea of your budget, and please do not go shopping around for the products you audition at our place. You will have the best prices and service from us.

We are always ready to welcome our out of town guests who have become friends to stay at our home for the week-end.

Good boys and girls. This is really ALL our customers. As cliche as it may sound, we love our business because of you. You make it fun for us. We love you and do our best to make sure you are happy. Many of our customers have become good friends who visit us or call just to say Hi. You are always welcome to our home. Please do not feel you have to buy anything if you contact us. Just call. It’s always a pleasure hearing from you.

Bad boys and girls. Please do us a favor and do not buy from us…better yet, please do not contact us to begin with. Just do not deal with us and we will love you for that!

In all our years we have had less than a handful of customers we prefer not to do business with. We are not shy to tell those people not to contact us for future business. We want to focus on our time and energy on our customers, the good boys and girls we love.

No tire kickers; those who try to put a couple of dealers/associates pitting against each other for $50; people who are just not happy with their lives, and make us miserable too; people who try to find fault with everything including the audio industry and try to tell us how to run our business; the ones whose offers I accepted but said they need to talk to their wives and get back (thanks for not getting back!), the one who broke his cartridge, blamed the cartridge, but told his friend he broke the cartridge himself, etc.

No “cyber bullies” and “loud mouth bribing.” Some try to “bribe” us by either threatening to post or posting negative things on the web regarding our products or service.  Yes, this may hurt our business with some who do not take the time to know what’s behind your words, but submitting to such individuals would hurt our principles and simply is not just. We will still be happy to deal with such people fairly when they start acting professionally and make a genuine effort in being in the good boys and girls category.

Thanks for your understanding. We love you!


  • All NEWS and BLOG posting made are accurate to the best of my knowledge at the time of the posting. If you are aware of any changes or corrections that need to be made to the posting, please use the LEAVE A COMMENT button on each posting, to write/recommend changes.
  • Some postings may require verification of your information before publication. Any posting on this site becomes SORAsound property, can be/will be published or quoted at will.
  • The statements reflected in each posting is valid for the posting, and does not reflect future changes.
  • Any changes related to the postings at the future date, may or may not be reflected on this website. If you are aware of any changes that you think need to be included please use LEAVE A COMMENT button to post the changes you suggest.
  • All retail prices may change without notice at anytime. These prices and their changes may or may not be reflected on this website. Please verify the information elsewhere if needed.
  • I do my best to make SORAsound.com as informative and as fair as possible. In my dealings with you, I will be pretty open. But please know, I am not an unbiased, neutral party.


Dealers: SORAsound welcomes dealer inquiries. We always look for great partners who are highly customer oriented and show a genuine interest in our products and promoting them. At this point, we are the exclusive North American distributor for Amazon Audio turntables, Moerch tonearms, Musical Affairs speakers, and Onzo Zerodust stylus cleaners.

Manufacturers: SORAsound welcomes distribution opportunities of products created by high integrity and quality / customer conscious manufacturers. We always commit to a certain amount of revenue and/or volume to our manufacturers to ensure they are treated fairly and to demonstrate we have enough skin in the game.

Consulting: Our partner company provides a variety of consulting engagements, including setting strategy, assessing merger/acquisition opportunities, value realization, and supply chain optimization.

Funding/acquisition: We are open to all forms of partnership with creative and innovative companies which have demonstrated commitment to quality. These partnerships include direct/indirect financial investment and/or acquisition when appropriate.

Artists/innovators/out-of-box thinkers: We are your best friends.


SORAsound and/or one of our dealers will be happy to help you. For further info, please contact us on +1.773.706.9705

info@SORAsound.com or 


(This is probably the best email address for reaching us. Less likelihood of your mail getting stuck in the spam folder. We are very responsive. If you do not hear back in 24 hours, it means we have not gotten your mail.  Please call. Thanks.)

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tel. 773.706.9705